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Ebook سقوط تبلیغات و ظهور روابط عمومی by Al Ries read! Book Title: سقوط تبلیغات و ظهور روابط عمومی
The author of the book: Al Ries
Edition: سیته
Date of issue: 2007
ISBN: 9649627642
ISBN 13: 9789649627649
Language: English
Format files: PDF
The size of the: 38.71 MB
City - Country: No data
Loaded: 2291 times
Reader ratings: 5.8

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کتابی در مقایسه‌ی بازاریابیِ تبلیغات‌ محور و بازاریابیِ روابط‌ عمومی‌ محور


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Read information about the author

Ebook سقوط تبلیغات و ظهور روابط عمومی read Online! Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.
In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.


Reviews of the سقوط تبلیغات و ظهور روابط عمومی


EDWARD

Pozitivnenko, but naпve to the ugly.

HARRISON

After this book, I look at the world with different eyes!

HEIDI

On one Breath

JUDE

This book changed my life!

HOLLY

You need to be clear about what this book is for and what it can give you.




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PDF: -.pdf سقوط تبلیغات و ظهور روابط عمومی PDF
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TXT: -.txt سقوط تبلیغات و ظهور روابط عمومی TXT